The importance of mobile applications
Every businesses’ goal is to increase their audience and customer base, popularity, and sales in order to generate revenue. It is believed that nowadays approximately 80% of the world’s population use their smartphone for their day-to-day needs. Therefore, mobile applications are the best option for businesses to discover potential customers and enable their current ones to stay engaged.
Reasons Why Mobile Applications are Important for your Business
- Marketing Tool
They are a great marketing tool that enables businesses to keep up with the competition and get ahead of competitive businesses. It also keeps their users updated by providing info about updates, offers, discounts, bookings, provides a newsfeed, and allows them to proceed to purchases.
The increasing popularity of mobile apps is due to the in-app push notifications that allows businesses to communicate their message to their users in an alert form regarding any updates, which is the main source of traffic in the app.
- Increase Brand Presence
Individuals spend approximately 2 to 3 hours on their phones. Therefore, while using apps, they often come across visual messages such as brand logos and images. When users come across your images and logo every time they access your app, they will learn to recognize your brands easily.
- Customer Loyalty
It enhances customer loyalty because it allows businesses to interact with their customers creating personal relationships with your brand. It can also integrate a customer loyalty program that rewards customers for their spending encouraging sales. Therefore, they are likely to become returning clients or customers.
- Improves Brand Awareness
Thanks to mobile applications, businesses can reach their target audience on multiple platforms at the same time. Mobile apps are an extension of the branding which can act as an advertising tool.
As mentioned, companies can also send a variety of promotional messages using in-app push notifications encouraging the customers to access the app and engage with the business.
- Customers Engagement
Mobile apps increase the customer’s value by providing customers service 24/7 at the click of a button.
- Barrier for new entrants
Companies that deliver their services through mobile apps create a barrier for new entrants who have to make an additional effort to enter the market by creating their own app in order to compete with the existing brands.
- Gathers Customers’ Details
Mobile app development companies integrate data analytics tools into your mobile apps that help businesses to analyze their customer’s activities during their session in the app, as well as important details about their preferences and behavior. Such data will help them build their strategy and create targeted campaigns.
In a rapidly growing online world, the opportunities that mobile apps offer are pretty obvious. It is unquestionable that all businesses need an online presence including mobile apps that enhance the customer experience.
GnosisNet has a wealthy experience in developing mobile apps for businesses in various industries. Contact us to develop your own mobile for your business and secure the competitive advantage in the market!