Do you speak Google analytics? Because we do!
Google Analytics is a free web tool, provided by Google, that is used to track website traffic. A powerful service that provides analytical reports that helps you understand your website’s performance, in order to come up with strategies to drive traffic to your website, and make decisions for your business based on data such as number of visitors, page views etc. Additionally, Google Analytics also offers an in-depth analysis of your Audience Demographics including age, gender, location and interests in order to help you adjust your marketing strategy based on your target segment. Due to the substantial amount of information that Google analytics collects, a significant commitment is required to implement and maintain your digital marketing strategy.
At a first glance, Google Analytics might appear complicated and hard to interpret as it involves a considerable amount of information, both qualitative and quantitative, with numbers and graphs. A useful feature of Google Analytics is that you can customize the time range of the data so you only view the information of a certain month or set of days. Moreover, you have access to a graph that demonstrates the number of active users, as well as a breakdown of the page views per minute.
Once you get a hang of it, you will come to the realization that the information is organized in sections and subsections making it easier for the reader to locate and read the information.
Types of Reports
- Realtime
Realtime reports allow you to track how many users are currently in your website, their ages, and their location, as well as the keywords they used to find your page. This report is useful mainly for blogs who want to optimize their posting hours.
- Audience
Audience is the group of people who visit your website with common characteristics over a certain period of time. On the Audience page, you’ll be able to see the number of visitors to your site, how long they stay on your site, what browser, location etc.
- Acquisition
Knowing where your audience is coming from, in terms of traffic source, is arguably as important as understanding what kind of visitors you’re drawing in.
The Acquisition report allows you to see where your traffic is coming from in terms of platforms and which platform generates the most or least traffic. These insights are pretty useful because they let you know what platforms need to be improved.
- Behavior
The Behavior regards what pages users visit on your website, what actions they take while they are active, and how they engage with the content on your site.
- Conversions
It is a tracking tool that counts and reports what happens when desirable actions are taken when a user interacts with your ad or product listing. Actions are valuable when a user proceeds to make a purchase, a download, call your business, subscribe to your newsletter etc. Any action that is considered as valuable for your business.